NEW REPORT

Avoiding The
Greenwashing Trap

Avoiding The Greenwashing Trap

Our brand new report looks at how and why climate activists are starting to target airlines, what their main claims are, and how airlines are often getting it wrong.

Podcast Episodes

Human Capacity Development Program

S2 EPISODE 11 • SIMPLIFLYING

Dirk Singer, Head of Sustainability at SimpliFlying

Human Capacity Development Program

S2 EPISODE 9 • RECARO

Mark Hiller, CEO of RECARO Aircraft Seating

Human Capacity Development Program

S2 EPISODE 8 • HARVARD SCHOOL OF PUBLIC HEALTH

Ramon Sanchez, Principal Investigator at Harvard University

Human Capacity Development Program

S2 EPISODE 7 • SMART FREIGHT CENTRE

Christoph Wolff, CEO of Smart Freight Centre

Human Capacity Development Program

S2 EPISODE 6 • AMEX GBT

Nora Lovell Marchant, Vice President, Global Sustainability of Amex GBT

Human Capacity Development Program

S2 EPISODE 5 • ZEROAVIA

Val Miftakhov, CEO of ZeroAvia

Human Capacity Development Program

S2 EPISODE 4 • FIJI AIRWAYS

Andre Viljoen, CEO of Fiji Airways

Human Capacity Development Program

S2 EPISODE 3 • HEART AEROSPACE

Anders Forslund, CEO of Heart Aerospace

Human Capacity Development Program

S2 EPISODE 2 • STAR ALLIANCE

Jeffrey Goh, CEO of Star Alliance

Human Capacity Development Program

S2 EPISODE 1 • BOOM

Blake Scholl, CEO of Boom Supersonic

Human Capacity Development Program

S1 EPISODE 1 • ETIHAD

Tony Douglas, Group CEO of Etihad

Human Capacity Development Program

S1 EPISODE 2 • CARBONCLICK

Dave Rouse & Michelle Noordermeer, CarbonClick

Human Capacity Development Program

EPISODE 3 • UNITED AIRLINES

Scott Kirby, CEO of United Airlines

Human Capacity Development Program

S1 EPISODE 4 • UNIVERSAL HYDROGEN

John-Paul Clarke, Co-Founder of Universal Hydrogen

Human Capacity Development Program

S1 EPISODE 5 • JETBLUE TECHNOLOGY VENTURES

Amy Burr, President of JetBlue Technology Ventures

Human Capacity Development Program

S1 EPISODE 6 • GEVO

Dr. Patrick Gruber, CEO of Gevo

Human Capacity Development Program

S1 EPISODE 7 • HARBOURAIR

Greg McDougall, CEO of HarbourAir

Human Capacity Development Program

S1 EPISODE 8 • PRATT & WHITNEY

Graham Webb, Chief Sustainability Officer

Insights

The Sustainability in the Air podcast: A look at greenwashin ...

The last episode of Season 2 with a special guest – our very own Dirk Singer! As SimpliFlying's Head of Sustainability, he is well aware of the real-world consequences of climate change; hence he is focused on getting the 'green' conversation right.

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Dirk Singer Head of Research and Sustainability, SimpliFlyin ...

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A look at proposals for a frequent flyer climate tax

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A look at proposals for a ‘frequent flyer’ clima ...

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In conversation – Matthias Niederhäuser

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Whitepapers

Whitepapers

Avoiding the Greenwashing Trap

Avoiding the Greenwashing Trap

How and why climate activists are starting to target airlines, what their main claims are, and how airlines are often getting it wrong.

The Next Generation Aircraft Power List

The Next Generation Aircraft Power List

The next step up from eVTOLs, these are 10-40 seat planes that are either carbon neutral or with a vastly reduced carbon footprint.

The Carbon Removal Power List

The Carbon Removal Power List

We looked at the carbon capture, removal and transformation markets, and scrutinised ten companies in this space.

The Urban Air Mobility Power List

The Urban Air Mobility Power List

Our predictions for the first decade for UAM: More Kardashians than Jetsons.

How Sustainability Can Strengthen Airline Brands

How Sustainability Can Strengthen Airline Brands

Airlines that push sustainability to the forefront are poised to strengthen their brand, and gain a significant competitive advantage.

The Next Generation Aircraft Power List

The Next Generation Aircraft Power List

The next step up from eVTOLs, these are 10-40 seat planes that are either carbon neutral or with a vastly reduced carbon footprint.

The Carbon Removal Power List

The Carbon Removal Power List

We looked at the carbon capture, removal and transformation markets, and scrutinised ten companies in this space.

Facts and Figures

Sustainability in the Air

2.1%

of all human induced
carbon dioxide emissions
is produced by the aviation industry

Sustainability in the Air

21.2

gigatons: The amount of CO2
emitted by 2050 if the industry
carries on flying as it is today

Sustainability in the Air

25.8

billion litres
of SAF under
offtake agreements

Sustainability in the Air

50%

The amount of SAF that can be
blended with traditional jet fuel
for use in a commercial aircraft

Sustainability in the Air

900

million metric tons:
The amount of CO2 emitted
by commercial aircraft in 2019

Sustainability in the Air

12%

The percent of all
transportation emissions
that aviation is responsible for

Pre-Departure

Pre-Departure

A fully transparent travel footprint calculator

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Innovative aircraft and fleet renewal reduce emissions

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Social Impact

Social Impact

Relocating threatened species throughout New Zealand

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Empowering local forest communities in Ethiopia

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In-Flight

In-Flight

Boxed water is helping reduce plastic waste onboard

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New menu and sustainable incentives for travellers

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Why Sustainability Matters

As the leader of one of the world’s largest airlines, I recognize our responsibility in contributing to climate change as well as our responsibility to solve it. It’s no longer enough for us to connect the world without making sure it has a future.

SCOTT KIRBY

SCOTT KIRBY

CEO, United Airlines

If we thought of sustainability in the same way that we think about safety, I’m quite sure we’d be incentivised to create solutions to actually solve those problems.

GREG FORAN

GREG FORAN

CEO, Air New Zealand

If we wait for the ideal technology to be available, then the world is cooked. We miss the net-zero targets. We miss the temperature rise targets.

WARREN EAST

WARREN EAST

CEO, Rolls-Royce

Solving the climate challenge requires collaboration across industries. Decarbonizing aviation is much harder than decarbonizing road transport, as the laws of physics are against us. No one solves these challenges alone.

TOPI MANNER

TOPI MANNER

CEO, Finnair

New Report: Avoiding the Greenwashing Trap

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