In Conversation: Jeremy Bowen, Cirium
Our Sustainability in the Air podcast is back for Season 3. This week, Shashank Nigam spoke to Wizz Air Group’s Chief Corporate & ESG Officer Yvonne Moynihan.
Here are some of the main points that came out of the discussion. To listen to the podcast, click here for Spotify and here for Apple Podcasts.
Wizz Air’s sustainability strategy focuses on decoupling CO2 emissions from its business growth.
Most of Wizz’s emissions reduction is due to its fleet renewal strategy, which it invested heavily in during the pandemic. The airline also lays strong emphasis on its business model, which also allows it to operate its routes much more efficiently compared to other carriers.
The overall strategy is underpinned by the following three pillars:
As an airline focused on young travellers, Wizz has set up a Youth Forum specifically dedicated to sustainability.
This allows the airline to collect feedback and insights that nudge it to take a stance and use its power to make a real impact. Wizz Air also has a young staff, and the average age of its 7,000 plus employees is nearly 28 years. This further nudges the airline to do the right thing, states Moynihan, as the younger generation is more aware and sensitive to the sustainability cause.
Wizz Air has been known to make bold moves. As a strong critic of business travel, the airline had launched a campaign in 2019 calling for a global ban on short-haul business class.
Wizz had also publicly supported the extension of the EU Emissions Trading Scheme (EU ETS) scheme to all departing flights.
The EU ETS is currently applicable only to flights entering Europe, and CORSIA applies to the rest. The EU-ETS is often criticised for excluding flights outside the EU, but, as Moynihan states, emissions don’t stop at EU borders.
Wizz is also involved in the European Commission’s Alliance for Zero-Emission Aviation (AZEA). The alliance is an industry-wide voluntary initiative launched by the European Commission to pave the way for next-generation sustainable aircraft.
The airline has also signed an MoU with Airbus to further research the possibilities of zero-emissions hydrogen airplanes. Wizz Air’s sustainability strategy and its cause-driven advocacy, Moynihan believes, puts them a decade ahead of most of their competitors.
It is widely believed that growth is often pursued to the detriment of sustainability. Since aviation is known to be difficult to decarbonise, an airline’s growth, and 40% at that, is often a point of contention.
That said, Wizz Air does two things exceedingly well. First, through its fleet renewal programme it adheres to the SBTi’s short-term guidance and blows the competition out of the water — the airline claims to have the lowest emissions for any European airline (G/RPK).
Second, its sustainability communications are a stellar paradigm of how to get the message across to conscientious flyers.
The airline has not only drawn a line by publicly decrying business travel as far back as 2019, but its website also does an excellent job of explaining its overall strategy in very simple terms. For example, Wizz Air washes its planes twice a year to reduce drag. This results in 0.2%-0.5% in emissions reduction and fuel savings.
What remains to be seen, however, is how the airline navigates the medium- and long-term aspects of emissions reduction.
While new aircraft and high-density flying might statistically lower the carbon intensity, it is undeniable that lower fares, a fast-growing fleet and more passengers in the air are unlikely to add up to a net good.
As a result, the best-case scenario remains the realisation of SAF supplies and newer low-emissions technologies, which at the moment seem too good to be true.
Our Sustainability in the Air podcast is powered by SimpliFlying which has been helping build trust in travel for over a decade.
Season 3 is brought to you by our sustainability partners, Cirium and CarbonClick.
Recently we published our ‘Flying to Net Zero’ report, featuring ten industry leaders; read it here for free
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