New Report: How Sustainability Can Strengthen Airline Brands

May 20, 2022

We have just published a brand new sustainability report, which shows that:

Environmental concerns among the travelling public are real and growing.
However, few consumers, and that includes airline passengers, will voluntarily pay some kind of environmental surcharge (via a voluntary carbon offset scheme). The expectation is that businesses should take care of sustainability.
Most importantly, airlines that push sustainability to the forefront are poised to strengthen their brand and gain a significant competitive advantage. This is because sustainability is more of a ‘pull’ than a ‘push’ factor.
A sustainability threat to airlines comes from the corporate sector. This is a trend we saw pre-Covid, where environmental groups are successfully putting sustainability on the agenda at shareholder meetings.

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