New Report: How Sustainability Can Strengthen Airline Brands
Issue #8 of Sustainability in the Air Newsletter
We have just published a brand new sustainability report, which shows that:
Environmental concerns among the travelling public are real and growing.
However, few consumers, and that includes airline passengers, will voluntarily pay some kind of environmental surcharge (via a voluntary carbon offset scheme). The expectation is that businesses should take care of sustainability.
Most importantly, airlines that push sustainability to the forefront are poised to strengthen their brand and gain a significant competitive advantage. This is because sustainability is more of a ‘pull’ than a ‘push’ factor.
A sustainability threat to airlines comes from the corporate sector. This is a trend we saw pre-Covid, where environmental groups are successfully putting sustainability on the agenda at shareholder meetings.
Positive story of the day
ATR Announces Next Generation EVO Aircraft (Airline Geeks)
Sustainability To Be Part of Value Proposition of Changi Air Hub (Aviation Pros)
Carriers, shippers grapple with how to cut emissions in airfreight (Supply Chain Dive)
More fuel, fewer passengers in latest Qantas move (Asia Times)
Cebu Pacific launches Asia's 1st LCC green flight (Manila Bulletin)